iTrackBaby is our newest iphone/ipod touch app and is available in the App Store as of Sept 27.  So here’s the history starting from submitting our app to iTunesConnect and the wait time before appearing in the App Store:

Aug 23: Submitted app to the App Store.

Aug 28 (5 days later): Detected that the app was tested.  (We have analytics code in our app).  The app was used for ~5-6 minutes.

Sep 20 (28 days later): I received an email indicating the app was rejected due to an icon I used which conflicted with Apple’s Human Interface guidelines.  No other testing activity detected for 23 days!  Why it took 23 days after testing to tell me that the app is rejected is a great mystery to me.  Kind of like how do they get the caramel inside the Caramilk bar.  Anyways, we did the fix right away and resubmitted the new binary on the same day

Sep 27 (35 days later): iTrackBaby is approved and ready for sale!

Understandably, the App Store is still in its infant stages so Apple is still working out its kinks.  I just hope they do it soon.  Something as simple as more detailed status’s to indicate where in the process the review is would be helpful.  Something like, “App in queue”, “App requires further review”, “App is approved but is in queue to upload to App Store”… or something like it.

In any case, our app is out and it feels good.  So for all the developers out there that have waited a long time already for their app to be approved (I know 35 days is nothing to brag about), there is a light at the end of the tunnel!

Now go and buy our app!